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"It’s not about a million followers — it's about having 10,000 fans that generate a million Karma.”
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“Unitea will allow musicians to finally take back control of their brand and data”
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“Karma…the first ever action-based social currency”
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“Redefining how…fans interact with music and their favorite artists through experiences”
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"Turning repeated plays of a song into its bespoke ‘Karma’ points – and those points into rewards."
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“Unitea will allow musicians to finally take back control of their brand and data”
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“Karma…the first ever action-based social currency”
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“Redefining how…fans interact with music and their favorite artists through experiences”
For music people
Get rewarded for supporting your favorite artists.
Earn Karma by streaming and sharing music with your friends and crews.


Rewards & News


- August 17
Backstage at Breakaway!


- September 22
The Chainsmokers Merch Bundle


- September 22
VIP Experience at Breakaway


- September 8
VitaPLUR Fantasy Festival Experience


- September 8
Dancefestopia


- September 8
Deep Root x Unitea


- August 5
New Lively Rewards


- July 29
Nala Meetup


- July 22
Minnesota Tickets


- July 7
Conscious Alliance


- June 17
Learn with Lively

What Is Karma
Karma is a token you earn for engaging with your favorite artists.



You can earn Karma through actions in the app such as:
- Streaming music
- Sharing music with your friends
- Following artists
- Adding artists to your festival schedule
Festival features
Save upcoming festivals to your Unitea backpack, view festival lineups and rewards, create custom schedules, and join festival Crew Chats to message and share music with friends!


giving data back to artists
Our Karma Economy incentivizes fan behavior by giving them access to exclusive rewards for continually engaging with artists.
We empower artists to grow and connect with their fanbase in new and innovative ways.